Instagram Pro charges differently for different factors, and also by service providers. Usually, these higher end accounts or services cost between $10-50 a month. For example, a provider may offer plan starting at $10 that comes with advanced analytics and content scheduling. A little to the higher side, some plans around $50 might provide more advanced tools like extensive performance metrics, improved customer service and multi-account management.
Instagram itself does not offer Pro account upgrade directly from its app, as it is historically. Rather, this niche has been filled by third-party companies that provide more functionality than what Instagram alone is capable of. Well, for example - another trend was the advent of social media management platforms that include Instagram Pro;, with it came new options to unify features on one interface across all other networks. These are the platforms have a slightly more developed presence and engagement capabilities for businesses.
That said, other social media platforms provide premium services too. For example, LinkedIn Premium costs between $29.99 and $79.99 per month depending on the chosen features. This would serve as a reference to know the pricing strategies in for more advanced social media tools available within industry.
As per Social Media Today, the usage of advanced social media management tools can through a 20% increase in average engagement rates on their submissions. This metric highlights the ROI on investing in these services such that it costs more justified for potential increase in audience engagement and hence business.
The economy of these services is always in question. Yet for many businesses, the return on investment (ROI) is significant. A small business could be spending $30 on the Instagram Pro features, but your estimated lift in few additional sales you can make by having better audience targeting and new tools to engage... - costs $200 for same effort.
But with the evolution of digital, we have now moved on to a more sophisticated social media tool. Gary Vaynerchuk or other famous entrepreneurs underline using these tools to up our game when it comes to business operations at scale. Nothing new, just a theme of how he would emphasize it in his quotes on digital marketing often mentioning that you must have to spend money along with rigorous analytics and management systems or fall from the game.
If you plan on venturing into Instagram Pro services, it is imperative to find out what features are necessary for your goals in business management. For more in (and to start using) such features, go here Instagram pro